Duration:
Self-study or classroom training
Description:
The 50-Minute Manager Series was designed to cover critical business and professional development topics in the shortest time possible. Our easy-to-read,
easy-to-understand format can be used for self-study or classroom training, or even office training. With a wealth of hands-on exercises, the 50-Minute
books keep you engaged and help you retain critical skills.
Influence others more effectively through written and verbal communication. Exercises and examples help you understand your audience and influence them
accordingly. Learn how to determine the responsiveness or resistance to ideas and how to change resistance into receptiveness with this self-paced book.
Table of Contents:
Section 1: About Persuasion
Definitions
Self-Assessment
The Difference Between Skills and Strategies
Goal Setting
Section 2: Identifying Resistance to Persuasion
Examples of Persuasion
Myth 1: All You Need Is to Know If an Audience Is with You
Myth 2: All You Need Is a Clear Message
Myth 3: Only Unfriendly Audiences Require Persuasion
Myth 4: Persuasion Means Converting an Unfriendly Audience into a Supportive One
Myth 5: Persuading and Informing Are Two Different Things
Myth 6: It's Always Best to Rely on Statistics
Section 3: Sources of Resistance of Persuasion
The Critical Question to Ask Yourself
Possible Sources of Resistance
Myth 7: A Logical Argument Will Always Persuade an Audience
Myth 8: Give People the Facts and They Will Act As You Would Like Them To
Myth 9: Facts Are Facts
Review: Identifying Sources of Resistance in Different Situations
Section 4: Overcoming Resistance to Persuasion
Overcoming Image Problems
Overcoming Conflicting Audience Attitudes, Values, or Beliefs
Overcoming Apathy or Skepticism
Review: Three Cases
Section 5: Final Review
Nine Resolutions for Effective Persuasion
