Duration:
Self-study or Classroom Training
Description:
The 50-Minute Manager Series was designed to cover critical business and professional development topics in the shortest time possible. Our easy-to-read,
easy-to-understand format can be used for self-study or classroom training, or even office training. With a wealth of hands-on exercises, the 50-Minute
books keep you engaged and help you retain critical skills.
To be a successful event planner takes a special person with a combination of creative and organizational skills. Attention to detail is a must, as is
generating theme ideas for the event, launching an effective marketing campaign, and, if necessary, dealing with the unexpected. EVENT PLANNING FOR
EVERYONE helps you develop and organize your ideas for your next event with a variety of tools and checklists to help you keep track of all the necessary
details, from developing a budget to selecting a location to writing a press release. This book helps you pull it all together and have fun in the process!
Table of Contents:
Introduction
Assess Your Knowledge of Event Planning
Understand Event-Planning Duties
Part 1: Developing an Overall Plan
Thinking Like a Project Manager
Determining the Purpose
Taking the Lead
Forming a Committee
Generating Theme Ideas
Summary
Part 2: Organizing Assignments
Outlining Major Tasks
Using Forms to Stay on Track
Organizing Documents
Matching Tasks with People's Skills
Understanding Personality Styles
Different Personalities Can Cooperate
Summary
Part 3: Partnering with Vendors and Sponsors
Learning the Lingo
Negotiating with Vendo
Developing Your Negotiation Skills
Coming to Terms
Putting It in Writing
Soliciting Event Sponsors
Emphasizing Benefits of Sponsorship
Developing Sponsorship Prospects
Summary 70
Part 4: Marketing Your Event
Spreading the Word
Attracting Attention with Marketing
Designing a Logo
Appealing to Your Target Audience
Setting Up a Web Site
Seeking Media Coverage
Building Media Relationships
Writing a Press Release
Summary
Part 5: Dealing with the Unexpected
Preventing Problems from Occurring
Coping on the Spot
Recovering from Mishaps and Disasters
Addressing Additional Considerations
Summary
Part 6: Reviewing Your Efforts
Debriefing Promptly
Giving Effective Feedback
Compiling Event Evaluations
Documenting Results
Showing Appreciation to Your Team
Summary
Appendix
Reproducible Forms
Appendix to Part 1
Appendix to Part s
Appendix to Part 3
Appendix to Part 4
Appendix to Part 5
Appendix to Part 6
Additional Reading