Duration:
Self-study or Classroom Training
Description:
The 50-Minute Manager Series was designed to cover critical business and professional development topics in the shortest time possible. Our easy-to-read,
easy-to-understand format can be used for self-study or classroom training, or even office training. With a wealth of hands-on exercises, the 50-Minute
books keep you engaged and help you retain critical skills.
The success of any organization depends on the quality of the people it hires. This book describes a marketing approach to finding the best candidates. In
addition to traditional recruiting, effective alternative strategies like networking, job fairs, and employees referral programs are also discussed.
Table of Contents:
About the Authors
Section 1: A Marketing Approach to Recruiting
Why This Book?
How This Book Can Help You
Who This Book Is For
Recruitment Assessment
Section 2: The Traditional Methods
Exploring Traditional Methods
Newspaper Ads
Doing It Right
Exercise: Write an Ad
Sample Ad for Newspaper
Recruiting Services
Using Recruiters Right
Section 3: Community Outreach
Benefits of Using Community Organizations
Developing Your Contacts
Exercise: List Community Organizations
Sample Resource List
Maximizing Your Efforts with Community Groups
Exercise: Write Your Job Posting to a Community Group
Sample Job Posting
Sample Cover Page
Sample Inside Cover Page
Section 4: Networking and Employee Referral Programs
The Value of Networking
With Whom to Network
Exercise: Recruiting Network
Exercise: Networking in the Community
Be Willing to Give
Tips for an Effective Referral Program
Section 5: Job Fairs
What Is a Job Fair?
Benefits Gained from a Job Fair
Optimizing Participation in a Job Fair
Job Fair Case Study
Recommendations
Section 6: Other Useful Strategies
A List of Ideas
Exercise: Brainstorming
Section 7: Stay Involved in Your Community
Planning
Reaching Out
Managing Time
A Word About Customer Service
Conclusion