Duration:
Self-study or classroom training
Description:
The 50-Minute Manager Series was designed to cover critical business and professional development topics in the shortest time possible. Our easy-to-read,
easy-to-understand format can be used for self-study or classroom training, or even office training. With a wealth of hands-on exercises, the 50-Minute
books keep you engaged and help you retain critical skills.
Everything you need to know to create, launch, and operate any small business successfully, from preparing a business plan to launching the venture.
Table of Contents:
Preface
Part 1: The Nature of Entrepreneurship and Entrepreneurs
The Nature of Entrepreneurship
Do You Have What It Takes?
What Makes a Successful Entrepreneur?
Checklist for Going Into Business
Ten Ingredients for Success
Part 2: Doing Your Homework
Screening Your Business Ideas
A Business Plan: What It Is and Why One Is Essential
Steps in the Planning Process
Step 1: Conduct a Situation Analysis
Step 2: Articulate Your Personal Objectives
Step 3: Define Your Business
Step 4: Identify Your Business Objectives
Step 5: Formulate Business Strategies and Tactics
Organization
Personnel
Production
Purchasing and Inventory Control
Record Keeping
Marketing
Managing Risk
Step 6: Develop Forecasts and Budgets
Step 7: Write the Business Plan
Step 8: Review and Revise Your Business Plan
Part 3: Securing the Capital You Need
Potential Sources of Funds
Elements of a Venture Proposal
Concluding Comments
The Back of the Book
Business Terms Glossary
Additional Sources