Creating Your Social Media
Roadmap
Course Specifications
Part Number: MKP004
Software: None
Course Length: 1 day
Course Description
When people think of social media, they often jump right into
thinking about the tools, such as Facebook, Twitter and blogs. To be truly
effective and efficient with your resources, you need a plan or roadmap to
guide you through making the best decisions for you and your organization.
Target Student: Business owner or marketing manager that
needs a strategic plan to integrate social media into their marketing plan.
Prerequisites: None
Delivery Method: This hands-on class will give you the
information and worksheets to complete your social media plan and create action
items for moving forward after completion of the course.
Hardware Requirements
None
Software Requirements
None
Course Objectives
Upon successful completion of this course, students will be able
to:
· Determine their target
audience and goals for their social media strategy.
· Understand the
importance of listening to online conversations
· Know the different
social media tools available to them.
· Learn how to generate
content ideas and manage their time.
· Promote their new
social media efforts.
· Measure their new
social media efforts for their effectiveness.
Course Content
Lesson 1: Planning
Topic 1A: Marketing Basics
Topic 1B: Marketing Then and Now
Topic 1C: Where Are You Now?
Topic 1D: Choosing a Target Audience
Topic 1E: Setting Goals
Lesson 2: Listening and Responding
Topic 2A: Why Listen?
Topic 2B: Selecting Keywords
Topic 2C: Monitoring Tools
Topic 2D: What to Monitor
Topic 2E: Responding to Comments
Lesson 3: Building Your Social Media Toolbox
Topic 3A: Blogs
Topic 3B: Social Networks
Topic 3C: Microblogging
Topic 3D: Branded Social Networks
Topic 3E: Widgets/Badges
Topic 3F: Idea Sharing
Topic 3G: Social Media Newsroom
Topic 3H: Location-based
Topic 3I: Choosing Your Tools
Topic 3J: Blog Considerations
Topic 3K: Spoke Considerations
Lesson 4: Content Creation and Time Management
Topic 4A: Sources of Content
Topic 4B: Editorial Calendar
Topic 4C: Routines
Topic 4D: Etiquette
Lesson 5: Promotion
Topic 5A: Online Promotion
Topic 5B: Offline Promotion
Lesson 6: Measurement
Topic 6A: What to Measure
Topic 6B: Benchmark
Topic 6C: Moving Forward
